an art director based in Eindhoven. I’m someone who loves to create, with a special passion for concepting. I love to come up with new ideas that match a brand, strategy, or simply the message that needs to be sent. And once the idea is there, seeing it come to life and executing it flawlessly is how I love to work. I do this in both my personal and professional life, creating all sorts of solutions while challenging myself to do this in ways that I’ve never done before. This gives me a hands-on mentality and broad knowledge about realizing concepts that help me in my daily job to get the best results. With this, I like to surround myself with experts that know all about their craft to get the best possible results.
My skillset is broad but mainly focused on these areas: Concepting, Branding, Graphic Design, Creative Producer, and Director on set.
Also in my personal life, i love to come up with ideas and create these. Think about designing furniture and building it by hand, illustrating, designing tattoos & photograph. Whenever I’m not creating I’m a real sports fan, love soccer, padel, and golf to both watch and participate. Since March, I got a new role in life, namely as a dad from ‘Liam’ together with my partner.
Scroll down to see my digital resume.
Experience
GoodHabitz Apr 2018 – Present
Global creative lead – Jan 2022 – Present
Responsible for the GoodHabitz brand. Making sure that everything we create has the right look&feel and that what we create supports our brand. Since 2020 I’m focussing on building an in-house studio to create every piece of content in-house to ensure quality and speed in all productions. In this role I’m focussing on creating and delivering concepts that we as a studio eventually bring to life, no matter if it’s video, animation, digital design, or print.
Art Director – Apr 2018 – Dec 2021
Responsible for the GoodHabitz brand. Making sure that everything we create has the right look&feel and that what we create supports our brand. Since 2020 I’m focussing on building an in-house studio to create every piece of content in-house to ensure quality and speed in all productions. In this role I’m focussing on creating and delivering concepts that we as a studio eventually bring to life, no matter if it’s video, animation, digital design, or print.
Your Social – Mar 2015 – Mar 2018
Lead designer – Dec 2016 – Mar 2018
Lead designer for all static content and web design at Your Social. Starting all content and campaigns from concept and making sure the execution fits what we’ve agreed on. In this role, i’ve developed my producer and director roles on set for both video and photography.
Mainly focussed on the accounts; ASML, Toyota, Lexus, Bavaria, KLM, Singapore Airlines & Mentos.
Digital creative – Mar 2015 – Dec 2016
Responsible for creating social content for our clients and expertise in creating landing pages / microsites for campaigning. From concept to execution creating every content piece inhouse. This job contained a lot of concepts, photography, photo manipulation, videography, animation, and copywriting to create every unique piece.
Faro Designs – Jan 2010 – Dec 2017
Freelancing in all creative fields. My expertise in these days was in UI and UX design and worked together with Developers to realize these designs. Besides that, the focus was on (re)branding companies in full-service work. From the logo to print and from signing to websites I delivered the full package for the client’s needs. Besides this, i’ve always liked to create things that are not in my comfort zone, so I’ve had some cool assignments to design furniture, tattoos, artworks and helped with a full print of a building for instance. Always looking for something new to create.
Stichting BETA – Feb 2016 – Oct 2017
Organizing events. Responsible for the organization in total, focussing on marketing & communication and making sure we get everything done in time with project management skills.
Urban City Guide – Mar 2013 – Nov 2016
User interface and User experience designer of the Urban City Guide platform.
Education
Behavioral Design Academy – 2020
Digital behavior change & Emotional design psychology course
Sketching.nl – 2017
Digital sketching course
Rotterdam University of Applied Sciences – 2010 – 2014
Communication and media design
De-Eindhovense School – 2006 – 2010
Multimedia design