🕹️ Assignment: Share the happiness is what Mentos asked.
💡The concept: A campaign about giving compliments to fans and letting them share them with others. Share the love, share the happiness! People could create gifs, videos, and static images to send and share with their friends. Besides that, we created a collaboration with Greetz to send out physical versions of the complimentos. All compliments are linked to the real mentos like “you’re the pink mentos in my role” since most people prefer the pink mentos.
🎉 My role: Joined effort concept and creation of the complimentos itself. Design and guidance of the development of the platform.