🕹️ Assignment: Find a way to activate the fans and remind them of the GoodHabitz sponsorship in a way that suits the story of personal development. The visibility of GoodHabitz should go up and the brand recognition should increase thanks to this campaign.
💡The concept: We’ll host de ‘slimste fan’ in multiple channels to see who is the fan that knows most about GoodHabitz. the most impressive part of this campaign is the launch in the stadium itself. Every home game GoodHabitz takes over the full stadium during the break. In this break, the full stadium is branded and a host will call out all the questions. On average 3.000-4.000 people participate in each game for prices like VIP seats, signed jerseys, etc. The activation has been done on social by the players, a physical version on the fan day, and active throughout the year on social of PSV as well to generate awareness for this campaign.
🎉 My role: Art direction, worked on this from concept and guided the process to the full delivery on multiple channels. I was the producer and director on set for the videos with the players.