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Toyota & Lexus

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🕹️ Assignment: Create high-end social content showing the car lineup they have at both the Toyota and the Lexus brands. Where we focus on luxury in the Lexus brand, and on that safe family feeling with the Toyota brand.

💡The concept: A Monthly calendar for both brands for their social channels and besides this we created campaigns for releases, highlighting features and influencer branding.

🎉 My role: Concept and creation. I created the concepts for the calendars that I eventually designed with the team. In this I was the lead for the brand and thus the quality of the content. Did lots of photography, videography, and editing.

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